Автор: Nir Eyal Название: Hooked ISBN: 0241184835 ISBN-13(EAN): 9780241184837 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 15940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
A new form of investigative practice that uses architecture as an optical device to investigate armed conflicts and environmental destruction.
In recent years, the group Forensic Architecture began using novel research methods to undertake a series of investigations into human rights abuses. Today, the group provides crucial evidence for international courts and works with a wide range of activist groups, NGOs, Amnesty International, and the UN. Forensic Architecture has not only shed new light on human rights violations and state crimes across the globe, but has also created a new form of investigative practice that bears its name. The group uses architecture as an optical device to investigate armed conflicts and environmental destruction, as well as to cross-reference a variety of evidence sources, such as new media, remote sensing, material analysis, witness testimony, and crowd-sourcing.
In Forensic Architecture, Eyal Weizman, the group's founder, provides, for the first time, an in-depth introduction to the history, practice, assumptions, potentials, and double binds of this practice. The book includes an extensive array of images, maps, and detailed documentation that records the intricate work the group has performed. Traversing multiple scales and durations, the case studies in this volume include the analysis of the shrapnel fragments in a room struck by drones in Pakistan, the reconstruction of a contested shooting in the West Bank, the architectural recreation of a secret Syrian detention center from the memory of its survivors, a blow-by-blow account of a day-long battle in Gaza, and an investigation of environmental violence and climate change in the Guatemalan highlands and elsewhere.
Weizman's Forensic Architecture, stunning and shocking in its critical narrative, powerful images, and daring investigations, presents a new form of public truth, technologically, architecturally, and aesthetically produced. The practice calls for a transformative politics in which architecture as a field of knowledge and a mode of interpretation exposes and confronts ever-new forms of state violence and secrecy.
Автор: Winter Eyal Название: Feeling Smart: Why Our Emotions Are More Rational Than We Think ISBN: 1610394909 ISBN-13(EAN): 9781610394901 Издательство: Little Brown Рейтинг: Цена: 25300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A globally renowned economist and expert on rationality presents a spirited and entertaining defence of our emotions, how we got them, and why it`s better to be irrational.
Автор: Williams Zamir Deon Название: Guardian: Franklin`s Story Volume 1 ISBN: 0692403922 ISBN-13(EAN): 9780692403921 Издательство: Неизвестно Цена: 8030.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Zamir Ali Название: A Girl Called Eel ISBN: 1909762814 ISBN-13(EAN): 9781909762817 Издательство: Little Brown Рейтинг: Цена: 9100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Anguille is a 17-year-old girl who leaves her rock on the archipelago of Comoros to lose herself at sea. Confronted with the pressing immediacy of imminent death, Anguille recounts the story of her whole life in one long, sustained breath, in a series of brief couplets.
Автор: Williams Zamir Deon Название: Guardian a Hero: (Medusa`s Son) ISBN: 069249684X ISBN-13(EAN): 9780692496848 Издательство: Неизвестно Цена: 18370.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Zamir, Meir (ben-gurion University Of The Negev, Israel) Название: Secret anglo-french war in the middle east ISBN: 1138237124 ISBN-13(EAN): 9781138237124 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The role of intelligence in colonialism and decolonization is a rapidly expanding field of study. The premise of The Secret Anglo-French War in the Middle East is that intelligence statecraft is the "missing dimension" in the established historiography of the Middle East during and after World War II.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
