Автор: Eric Ries Название: The Lean Startup: How Constant Innovation Creates Radically Successful Businesses ISBN: 0670921602 ISBN-13(EAN): 9780670921607 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that`s being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it`s too late.
Автор: Doerr, John Название: Measure What Matters ISBN: 024134848X ISBN-13(EAN): 9780241348482 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: INSTANT NEW YORK TIMES BESTSELLER'For anyone interested in becoming a better manager' - Bill Gates--------Discover the revolutionary approach to goal-setting behind the explosive growth of Intel, Google, Amazon and Uber. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. After implementing Doerr's system of Objectives and Key Results (OKRs), the company grew exponentially.
Today, that same startup - Google - has a market cap exceeding $600 billion. Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve and key results are how those top priority goals will be attained.
They focus effort, foster coordination and enhance workplace satisfaction. For the first time in Measure What Matters, Doerr shares behind-the-scenes case studies to demonstrate the agility and explosive growth that OKRs have spurred at so many leading organizations. With a foreword by Larry Page, and contributions from Bono and Bill Gates, this book will show you how to collect timely, relevant data to track progress - to measure what matters.
It will help any organization or team aim high, move fast, and excel.
Автор: Belsky, Scott Название: Conquer the Middle ISBN: 0241310172 ISBN-13(EAN): 9780241310175 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Поставка под заказ. Описание: "Starting a new venture is like jumping off a cliff and sewing a parachute on the way down. This book is the parachute." Joe Gebbia, cofounder and chief product officer, AirbnbHow do you make your start-up a genuine success in the long term? While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups-and-downs after initial investment is secured. It will give you all the insights you need to build and optimize your team, improve your product and develop your own capacity to lead covering:* Coping with uncertainty and conflict* Playing the long game* Optimising your team* Problem solving through the ups and downs* Adapting your strategy* When to quitBuilding on seven years' of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on -validated learning, - rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Автор: Gallagher, Leigh Название: The Airbnb Story ISBN: 0753545594 ISBN-13(EAN): 9780753545591 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Невозможна поставка. Описание: In 2008, two broke art school graduates and their coder-whiz friend set up a platform that - in less than a decade - became the largest provider of accommodations in the world.
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