Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy, McDonald Malcolm

Автор: Newman Martin, McDonald Malcolm
Название: 100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multi-Channel World
ISBN: 0749482672 ISBN-13(EAN): 9780749482671
Издательство: Неизвестно
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Цена: 45590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.

Автор: McDonald Malcolm, Oliver Grant
Название: Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
ISBN: 0749481765 ISBN-13(EAN): 9780749481766
Издательство: Неизвестно
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Цена: 50790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Develop value propositions and understand why having them will increase a company`s profit with this concise, highly-practical guide.

Автор: McDonald Malcolm, Rogers Beth
Название: Malcolm McDonald on Key Account Management
ISBN: 0749480777 ISBN-13(EAN): 9780749480776
Издательство: Неизвестно
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Цена: 38000.00 T
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Описание: Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.

Автор: McDonald Malcolm, Mouncey Peter
Название: Marketing accountability: how to measure marketing effectiveness
ISBN: 0749462639 ISBN-13(EAN): 9780749462635
Издательство: Неизвестно
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Цена: 23450.00 T
Наличие на складе: Невозможна поставка.
Описание: No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. This title introduces a marketing metrics model that helps you to measure marketing effectiveness, and align marketing activities with corporate strategy.