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The Get-Started Guide to M-Commerce and Mobile Technology, Zilliox

Автор: Zilliox
Название:  The Get-Started Guide to M-Commerce and Mobile Technology   (Мобильные технологии и торговля для начинающих )
Издательство: McGraw-Hill
Издательство: Amacom
Классификация:
Средства массовой информации и связи

ISBN: 0814471307
ISBN-13(EAN): 9780814471302
ISBN: 0-8144-7130-7
ISBN-13(EAN): 978-0-8144-7130-2
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.372 кг.
Дата издания: 10.05.2002
Серия: Agency/distributed
Язык: Eng
Размер: 22.91 x 15.24 x 1.73 cm
Читательская аудитория: General (us: trade)
Рейтинг:
Описание: This is a primer on building a company`s presence in the mobile market place. It aims to help businesses make initial decisions about whether mobile commerce is a desirable and viable option for them, with introductions to the benefits and risks, technological requirements and costs.
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International business and information technology

Название: International business and information technology
ISBN: 0415325420 ISBN-13(EAN): 9780415325424
Издательство: Taylor&Francis
Рейтинг:
Цена: 24540 T
Наличие на складе: Нет в наличии.
Описание: Until relatively recently, it was the domestic perspective of business which was the driving force behind information technology applications. But in the age of globalization, there is an increasing need for IT to be more 'global friendly'. International Business & Information Technology is a breakthrough text that analyses the relationship between international business operations and information technology. Firstly, it assesses the impact of current developments in IT on the operation of multinational corporations on both a practical and theoretical level and explores how it can improve competitive advantage. Secondly, it investigates how doing business in an international environment affects the design, implementation and management of information systems for global enterprises. The text offers a much-needed overview of the key trends in IT and global business management, with contributors from the fields of IT, international business, business development and marketing. Taking a multi-disciplinary approach, the text includes unique case studies of global companies to complement and illuminate the theoretical grounding of each chapter and raise the issues that are of real relevance to managers working internationally. International Business & Information Technology is essential reading for academics, students and practitioners working in the fields of IT, International Business and Strategy. C. Bulent Aybar, Southern New Hampshire, USA John G. Chambers II, PAREXEL International Tom Chan, Southern New Hampshire, USA J.S. Collins, Southern New Hampshire, USA Aysun Ficici, Southe

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Next Generation Demand Management: People, Process, Analytics, and Technology

Автор: Chase Charles W.
Название: Next Generation Demand Management: People, Process, Analytics, and Technology
ISBN: 1119186633 ISBN-13(EAN): 9781119186632
Издательство: Wiley
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Цена: 23370 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability.

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Information Technology Policy

Автор: Coopey, Richard
Название: Information Technology Policy
ISBN: 0199241058 ISBN-13(EAN): 9780199241057
Издательство: Oxford Academ
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Цена: 77120 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Information Technology has become a key factor in industry and society in the postwar world and continues to evolve, re-shaping the local and global economy and reorienting comparative and competitive advantages. The production of IT has itself changed and shifted through a number of generations. Government policy towards IT has taken different directions at different times in different countries. The book brings together a series of country-based studies that chart the growth and effectiveness of information technology policy.

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The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive

Автор: Griffith Terri L.
Название: The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive
ISBN: 0470903554 ISBN-13(EAN): 9780470903551
Издательство: Wiley
Рейтинг:
Цена: 13440 T
Наличие на складе: Поставка под заказ.
Описание: Too often discussions of management practice look at technology, organization, or people. Rarely do we see all three addressed in a balanced way.  When we do, the result is game changing. In todays hypercompetitive environment, success in management -- and business in general -- demands the combined consideration of technology, organizations, and people. In this groundbreaking book, technology and management professor Terri Griffith shows that every leader can succeed in today's complext environment by developing systems savvy--the ability to understand and acknowledge options across each of an organization's dimensions of technology, organization, and people -- and the wisdom to weave them together into new and powerful organizational approaches. In The Systems Savvy Manager, Griffith makes the case that as technology and organizations becomes more complex, becoming systems savvy may be the most important capabilities a manager can develop to succeed in the 21st century. Theres no doubt that having a clear strategic vision, demonstrating emotional intelligence, and other hard and soft skills are critical for leadership success. But Griffith research shows that those managers who are outstanding at working with technology, organizational practices, and people simultaneously excel at coming up with strong, flexible, business solutions. The book profiles systems savvy leaders such as Tony Hsieh, CEO of Zappos.com. Hsieh has masterfully integrated innovative technological tools with effective organizational practices and an employee-focused philosophy to drive sales not only through a great website, but through excellent customer service.  His management style and business decisions demonstrates that Hsieh understands and leverages the value of each of the three dimensions of technology (through a unique inventory control), organizational practice (fantastic recruiting and employee training programs), and people (a focus on creating fun and engaging environment for employees and delivering excellent service and a community for its customers) to create and manage an integrated business model. None of these efforts can stand on their own.  Hsiehs system savvy strategy relies on all three dimensions to reach top-in-class levels of success. Filled with compelling case studies and drawing on first-hand interviews, The Systems Savvy Manager highlights this often neglected managerial capability and the costs of only focusing on one dimension rather than all three.

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Smart or Lucky: Ten Lessons Learned from a Lifetime in Technology and Business

Автор: Hurwitz Judith
Название: Smart or Lucky: Ten Lessons Learned from a Lifetime in Technology and Business
ISBN: 0470891424 ISBN-13(EAN): 9780470891421
Издательство: Wiley
Рейтинг:
Цена: 13440 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, and fail to make the changes needed to sustain leadership. Are You Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it. Offers concrete lessons based on well-tested principles that have broad applications for business leaders and entrepreneurs across industries Based on experiences with hundreds of successful and failed companies in the software market over three decades Author's method has resulted in expanded revenue and increased market success for both large and small companies Informative and highly detailed, this is a must-read for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets.

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Introduction to Mobile Communications: Technology, Services, Markets

Автор: Wakefield
Название: Introduction to Mobile Communications: Technology, Services, Markets
ISBN: 1420046535 ISBN-13(EAN): 9781420046533
Издательство: Taylor&Francis
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Цена: 37390 T
Наличие на складе: Нет в наличии.
Описание: The traditionally separate Fixed, Mobile, and Internet sectors are now converging into a single sector with implications for both technology and business. With so much happening, and so many options available, it is increasingly essential for telecommunication professionals to have a clear view of where the industry is heading. This book provides a solid foundation on which to develop a modern view of telecommunications. It explores the core requirements of telecommunications, from markets to technology, primarily from the mobile standpoint. It examines how mobile communications is evolving to meet the changing needs of the customer, and how technology is changing to meet those needs.

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Internet Alley: High Technology in Tysons Corner, 1945-2005

Автор: Ceruzzi Paul E.
Название: Internet Alley: High Technology in Tysons Corner, 1945-2005
ISBN: 0262516683 ISBN-13(EAN): 9780262516686
Издательство: Wiley
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Цена: 6400 T
Наличие на складе: Поставка под заказ.
Описание: How government military contractors and high-tech firms transformed an unincorporated suburban crossroads into the center of the world`s Internet management and governance.

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Information systems project management; how to deliver function and value in information technology projects

Автор: Hallows
Название: Information systems project management; how to deliver function and value in information technology projects
ISBN: 0814472737 ISBN-13(EAN): 9780814472736
Издательство: McGraw-Hill
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Цена: 20450 T
Наличие на складе: Нет в наличии.
Описание: Information systems projects are by their very nature more complex than other projects. And as technology advances, they seem to get more complicated. This book takes readers step by step through the project management process, showing them shows how to deliver value and produce major gains through projects that provide real benefits.

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Seeking Transformation Through Information Technology

Автор: Hanna
Название: Seeking Transformation Through Information Technology
ISBN: 1461403529 ISBN-13(EAN): 9781461403524
Издательство: Springer
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Цена: 85240 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The ability to harness Information Communication Technologies (ICTs) is increasingly at the heart of national competitiveness and sustainable development. As countries seek a way out of the present period of economic contraction, they are trying to weave ICT into their development strategies, in the same way enterprises have learned to use ICT to transform their business models and strategies. This integration offers a new path to development that is responsive to the challenges of our times. In Seeking Transformation Through Information Technology, Nagy Hanna and Peter Knight provide a framework for assessing the opportunities, challenges, and prospects for “e-transformation.”  Featuring contributions from country experts, the editors and authors provide in-depth case studies of ICT deployment in Brazil, China, Canada, and Sri Lanka, and asses the progress of such efforts.  The result is an essential resource for academic researchers, policy analysts, policymakers, and industry leaders interested in the role of ICT in national development, innovation, and economic growth. 

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Product Marketing For Technology Companies

Автор: Butje
Название: Product Marketing For Technology Companies
ISBN: 0750659947 ISBN-13(EAN): 9780750659949
Издательство: Elsevier Science
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Цена: 21980 T
Наличие на складе: Невозможна поставка.
Описание: Taking a step-by-step approach to the product life-cycle, this work covers areas such as: selecting target markets; creating a positioning statement; writing a financial paragraph; and motivating others thereby demonstrating how to act as a bridge between sales, development and finance.

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E-business Technology and Strategy

Автор: Zaman
Название: E-business Technology and Strategy
ISBN: 3642163963 ISBN-13(EAN): 9783642163968
Издательство: Springer
Рейтинг:
Цена: 54990 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The International Conference on E-business Technology & Strategy (CETS) provides a peer-reviewed forum for researchers from across the globe to share contemporary research on developments in the fields of e-business, information technology and business strategy.

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Product Marketing for Technology Companies

Автор: Butje
Название: Product Marketing for Technology Companies
ISBN: 1138181498 ISBN-13(EAN): 9781138181496
Издательство: Taylor&Francis
Рейтинг:
Цена: T
Наличие на складе: Нет в наличии.
Описание: The author compresses his twenty years of experience to take a stepbystep approach to the product lifecycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

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