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Destinations 1 Student`s Book, Herzfeld-Pipkin N.

Автор: Herzfeld-Pipkin N.
Название:  Destinations 1 Student`s Book
Издательство: Heinle ELT
Классификация:
Elt: учебные материалы и курсы

ISBN: 1413022960
ISBN-13(EAN): 9781413022964
ISBN: 1-413-02296-0
ISBN-13(EAN): 978-1-413-02296-4
Обложка/Формат: Paperback
Страницы: 240
Дата издания: 01.01.2007
Издание: International studen
Размер: book
Читательская аудитория: Elt / tefl
Рейтинг:
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 Варианты приобретения 
  Кол-во Наличие на складе Цена T
1 Есть (более 3-х шт.)
Есть на складе в Москве. Доставка в магазин в Астане 5-7 дней.
8180.00
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Economics of tourism destinations

Автор: Candela, Guido Figini, Paolo Cortes-jimenez, Isabe
Название: Economics of tourism destinations
ISBN: 3642208738 ISBN-13(EAN): 9783642208737
Издательство: Springer
Рейтинг:
Цена: 49480 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book aims at providing an overview of the main economic issues related to tourism activities. While tourism is an important sector, contributing to more than 10% of the European Union’s GDP, research and teaching at the university level has only recently grown to a considerable level, and the field still lacks a firm research methodology. This book approaches tourism economics as an applied field of study in which tourism markets are represented as imperfect markets, with asymmetric and incomplete information among agents, bounded rationality, and with a strong presence of externalities and public goods. The economic issues studied in the book are approached both intuitively, largely using examples and case studies, and formally, with mathematical formalizations in text boxes.

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Marketing and Managing Tourism Destinations

Автор: Alastair Morrison
Название: Marketing and Managing Tourism Destinations
ISBN: 0415672503 ISBN-13(EAN): 9780415672504
Издательство: Taylor&Francis
Рейтинг:
Цена: 24540 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:

  • A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
  • A unique systematic model to manage and market destinations.
  • Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
  • To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.

This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.


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How to brand nations, cities and destinations

Автор: Moilanen, Teemu Rainisto, Seppo K.
Название: How to brand nations, cities and destinations
ISBN: 0230220924 ISBN-13(EAN): 9780230220928
Издательство: Springer
Рейтинг:
Цена: 27490 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

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Marketing Destinations and Venues for Conferences, Conventions and Business Events

Автор: Rogers
Название: Marketing Destinations and Venues for Conferences, Conventions and Business Events
ISBN: 1138852147 ISBN-13(EAN): 9781138852143
Издательство: Taylor&Francis
Рейтинг:
Цена: 61360 T
Наличие на складе: Нет в наличии.

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Managing and Marketing Tourism Destinations

Автор: Morrison
Название: Managing and Marketing Tourism Destinations
ISBN: 1138897299 ISBN-13(EAN): 9781138897298
Издательство: Taylor&Francis
Рейтинг:
Цена: T
Наличие на складе: Нет в наличии.

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Managing and Marketing Tourism Destinations

Автор: Morrison
Название: Managing and Marketing Tourism Destinations
ISBN: 1138897280 ISBN-13(EAN): 9781138897281
Издательство: Taylor&Francis
Рейтинг:
Цена: T
Наличие на складе: Нет в наличии.

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Balancing Development and Sustainability in Tourism Destinations

Автор: Saufi
Название: Balancing Development and Sustainability in Tourism Destinations
ISBN: 9811017166 ISBN-13(EAN): 9789811017162
Издательство: Springer
Рейтинг:
Цена: 79740 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book contains 35 papers from the Tourism Outlook Conference held in Lombok, Indonesia in July 2015. The book presents comprehensive discussions on sustainability in the tourism industry. It includes research on various constituents of the tourism sector and analyses of each of them from a sustainability standpoint. Case studies that are global in nature are presented to show how sustainable applications can be used and how concerns can be addressed. The book is a response to rapid change in contemporary tourism trends brought about by global economic and social forces such as development pressures, population growth, major resource extraction, industrial fishing, global climate change and steadily rising sea levels. Balancing Development and Sustainability in Tourism Destinations serves as a platform for students and educators, government agency employees, hospitality and tourism industry practitioners, public and private land managers, community development workers, and others interested in identifying practical solutions, charting new directions, and creating opportunities for sustainable tourism development.

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Tourist Clusters, Destinations and Competitiveness

Название: Tourist Clusters, Destinations and Competitiveness
ISBN: 113889169X ISBN-13(EAN): 9781138891692
Издательство: Taylor&Francis
Рейтинг:
Цена: 55520 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: &Nbsp;Tourism Has Become One Of The Largest And Fastest Growing Sectors In The World Economy. Increasingly, Research On Tourism Destinations Has Been At The Centre Of Debates Concerning Destination Competitiveness, Governance, Policies And Destination Management And Marketing. This Book Investigates Tourist Destinations From Two Key Perspectives And Will Appeal To Academics, Scholars And Practitioners In Tourism Studies, Management, Urban And Regional Studies And Economic Geography, Etc.

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Marketing and Managing Tourism Destinations

Автор: Alastair Morrison
Название: Marketing and Managing Tourism Destinations
ISBN: 041567249X ISBN-13(EAN): 9780415672498
Издательство: Taylor&Francis
Рейтинг:
Цена: 55520 T
Наличие на складе: Нет в наличии.
Описание: This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.

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Sustainable tourism in island destinations

Название: Sustainable tourism in island destinations
ISBN: 1844077802 ISBN-13(EAN): 9781844077809
Издательство: Taylor&Francis
Рейтинг:
Цена: 18690 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.

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Sustainable Tourism in Island Destinations

Автор: Graci
Название: Sustainable Tourism in Island Destinations
ISBN: 1844077799 ISBN-13(EAN): 9781844077793
Издательство: Taylor&Francis
Рейтинг:
Цена: 55520 T
Наличие на складе: Нет в наличии.
Описание: First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.

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Managing and Marketing Tourist Destinations

Автор: Kozak
Название: Managing and Marketing Tourist Destinations
ISBN: 0415811481 ISBN-13(EAN): 9780415811484
Издательство: Taylor&Francis
Рейтинг:
Цена: 13150 T
Наличие на складе: Нет в наличии.
Описание: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

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