Online Course Pack:Marketing:Real People, Real Choices, Solomon et al
Автор: Wirtz Jochen Et Al Название: Services Marketing: People, Technology, Strategy (Eighth Edition) ISBN: 1944659013 ISBN-13(EAN): 9781944659011 Издательство: World Scientific Publishing Рейтинг: Цена: 36140 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Автор: Meerman Scott David, Scott David Meerman Название: Real-Time Marketing & PR: How to Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now ISBN: 0470645954 ISBN-13(EAN): 9780470645956 Издательство: Wiley Рейтинг: Цена: 10570 T Наличие на складе: Поставка под заказ. Описание: Most organizations do not have marketing and PR strategies in place that enable them to respond immediately to negative press or to the changing landscape with new products. They can't react in time to make a difference. Real-Time Marketing & PR articulates how real-time speed is a competitive advantage as well as a threat for those who are unprepared, and case studies of each are analyzed. Readers learn how to develop and launch real-time communication plans in order to win in today's immediate, always-on world. Interestingly, since the release of the hardcover edition, the terms "real-time marketing" and "real-time PR" are starting to be used more frequently by the market. This increase in attention provides a necessary and timely platform for a revised and updated paperback edition of Real-Time Marketing & PR. The paperback edition of Real-Time will have some minor changes and additions: A new "introduction to the paperback edition" will talk about the real-time aspects of the Osama bin Laden breaking news. This new story will serve to talk about the new paperback edition and what has changed since the hardcover came out. A half dozen or so new stories will be added. The ending of chapter 5 will be expanded.
""A must read for media and marketers."" --Alan Cohen, CEO, OMD USA
""What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."" --John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift
""Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."" --John Miller, CMO, NBC Universal TV Group
""Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it "" --Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited
""Beverly Macy is a true innovator and thought leader in the field of social media marketing."" --Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles
About the Book
In an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.
With "The Power of Real-Time Social Media Marketing," you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free
Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models
Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in "The Power of Real-Time Social Media Marketing" to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.
Автор: Dhar Название: Brand Management 101 - 101 Lessons from Real World Marketing ISBN: 0470822295 ISBN-13(EAN): 9780470822296 Издательство: Wiley Рейтинг: Цена: 6830 T Наличие на складе: Поставка под заказ. Описание: Many years ago, I developed a fascination for martial arts. I started reading books that promised to teach self defense and soon I was practicing he steps at
home. A few months later, I joined karate classes, and whey my sensei started teaching theory to the class, I thought I already knew it all.
And then I had my first sparring
bout. All the theory I had learned, all the practice I had done at home, all the things I thought I knew about karate dissipated in one single moment. That was when I tasted my own
That was my first experience of how theory sometimes leaves you unprepared for the real world. Marketing is no different. It includes useful guidelines for brand builders
in the form of 101 lessons from a field test pro.
'Easy to read. Anyone working with brands can't help but find tips they can use.' - David Aaker, Vice Chairman, Prophet Brand
Strategy, Author, "Brand Leadership" and "Building strong Brands". 'Never have lessons been so pleasant and easy to understand.
After finishing Mainak Dhar's 101 lessons
you'll be ready for any marketing exercise. This author has had hands on experience and it shows clearly over these pages. Pay attention in this teacher's class!'- Allein Moore, Editor,
Автор: Sirgy M Joseph Название: Real Estate Marketing ISBN: 0415724015 ISBN-13(EAN): 9780415724012 Издательство: Taylor&Francis Рейтинг: Цена: 36070 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession.
The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques.
The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties.
Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers.
Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties?
Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership.
Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry s code of ethics.
Автор: Kirsch Max Название: Ib Global Politics Print & Online Course Book Pack: Oxford Ib Diploma Programme ISBN: 0198354967 ISBN-13(EAN): 9780198354963 Издательство: Oxford Academ Рейтинг: Цена: 29110 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Equipping you to plan and implement Global Politics from day 1, this Course Book has been developed directly with the IB to help you get your programme off the ground. With a truly concept-based structure based around the central theme of People, Power and Politics it ensures critical understanding of big picture issues, problems and solutions.
Автор: Scott David Meerman Название: Real-Time Marketing and PR ISBN: 1118155998 ISBN-13(EAN): 9781118155998 Издательство: Wiley Рейтинг: Цена: 9320 T Наличие на складе: Поставка под заказ. Описание: Wake up, its revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. Its a real-time world now, and if youre not engaged, then youre on your way to marketplace irrelevance. Real time means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. Its when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And its when businesses see an opportunity and are the first to act on it. Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You dont have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller,David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Автор: Buchanan Laurie, Fensom Jim, Kemp Ed Название: Ib Mathematics Standard Level Print and Online Course Book Pack: Oxford Ib Diploma Program ISBN: 0198355114 ISBN-13(EAN): 9780198355113 Издательство: Oxford Academ Рейтинг: Цена: 39020 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With unrivalled guidance straight from the IB, over 700 pages of practice and the most comprehensive and correct syllabus coverage, this course book pack will set your learners up to excel. The only resource developed directly with the IB, it fully captures the IB ethos, connecting mathematical applications with relevant, real examples.
Автор: Scott David Meerman Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing ISBN: 1118488768 ISBN-13(EAN): 9781118488768 Издательство: Wiley Рейтинг: Цена: 10570 T Наличие на складе: Поставка под заказ. Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
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