Автор: Buchanan Laurie, Fensom Jim, Kemp Ed Название: Ib Mathematics Standard Level Print and Online Course Book Pack: Oxford Ib Diploma Program ISBN: 0198355114 ISBN-13(EAN): 9780198355113 Издательство: Oxford Academ Рейтинг: Цена: 39020 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With unrivalled guidance straight from the IB, over 700 pages of practice and the most comprehensive and correct syllabus coverage, this course book pack will set your learners up to excel. The only resource developed directly with the IB, it fully captures the IB ethos, connecting mathematical applications with relevant, real examples.
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession.
The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques.
The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties.
Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers.
Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties?
Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership.
Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry s code of ethics.
Автор: Dan Gooder Richard Название: Real Estate Rainmaker: Guide to Online Marketing ISBN: 0471472239 ISBN-13(EAN): 9780471472230 Издательство: Wiley Рейтинг: Цена: 12430 T Наличие на складе: Поставка под заказ. Описание: The first book to show real estate professionals how to use the Internet to generate prospects According to the National Association of Realtors, 41 percent of consumers use the Internet during their home search, yet only three percent of consumers find their real estate agent through the Internet. This untapped market presents real opportunity for agents willing to be creative and innovative in their efforts to find home--sellers online. Real Estate Rainmaker Guide to Online Marketing presents six easy steps to writing an e--marketing plan and walks agents through the practical steps of building an e--practice, including a large database of potential sellers. Daniel Gooder Richard (Fairfax, VA) is founder and President of Gooder Group, a 21--year--old publisher of real estate marketing materials. He is also the author of Real Estate Rainmaker: Successful Strategies for Real Estate Marketing (0--471--34554--7) also from Wiley.0471453978
Автор: Dhar Название: Brand Management 101 - 101 Lessons from Real World Marketing ISBN: 0470822295 ISBN-13(EAN): 9780470822296 Издательство: Wiley Рейтинг: Цена: 6830 T Наличие на складе: Поставка под заказ. Описание: Many years ago, I developed a fascination for martial arts. I started reading books that promised to teach self defense and soon I was practicing he steps at
home. A few months later, I joined karate classes, and whey my sensei started teaching theory to the class, I thought I already knew it all.
And then I had my first sparring
bout. All the theory I had learned, all the practice I had done at home, all the things I thought I knew about karate dissipated in one single moment. That was when I tasted my own
That was my first experience of how theory sometimes leaves you unprepared for the real world. Marketing is no different. It includes useful guidelines for brand builders
in the form of 101 lessons from a field test pro.
'Easy to read. Anyone working with brands can't help but find tips they can use.' - David Aaker, Vice Chairman, Prophet Brand
Strategy, Author, "Brand Leadership" and "Building strong Brands". 'Never have lessons been so pleasant and easy to understand.
After finishing Mainak Dhar's 101 lessons
you'll be ready for any marketing exercise. This author has had hands on experience and it shows clearly over these pages. Pay attention in this teacher's class!'- Allein Moore, Editor,
Автор: Lekanides, Kosta Название: Extended essay print and online course book pack: oxford ib diploma programme ISBN: 0198421494 ISBN-13(EAN): 9780198421498 Издательство: Oxford Academ Рейтинг: Цена: 24150 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Equip learners to achieve in the Extended Essay. Matched to the new IB Guide, this essential resource provides learners with a step-by-step pathway to maximize achievement. With complete guidance for every aspect of writing and researching, use this resource to strengthen performance.
Автор: Scott David Meerman Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing ISBN: 1118488768 ISBN-13(EAN): 9781118488768 Издательство: Wiley Рейтинг: Цена: 10570 T Наличие на складе: Поставка под заказ. Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Автор: Thomas Lorrie, Thomas Lorrie Название: The McGraw-Hill 36-Hour Course: Online Marketing ISBN: 0071743863 ISBN-13(EAN): 9780071743860 Издательство: McGraw-Hill Рейтинг: Цена: 8080 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A crash course on the most dynamic marketing platform today
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
"The McGraw-Hill 36-Hour Course: Online Marketing" puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and bloggingSocial media marketingWeb analyticsSearch Engine Optimization (SEO )E-mail marketingOnline Public RelationsEarn a Certificate of Achievement Through A Free OnlineExamination
"The McGraw-Hill 36 Hour Course: Online Marketing" spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery