+7(7172) 49-21-32
  10:00-18:00 пн-пт
    shop@logobook.kz
   
    Поиск книг                        
Найти
  Зарубежные издательства Российские издательства  
  Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Специальные предложения | Бестселлеры
 
 
Книги
Книги зарубежных издательств на иностранных языках

Книги российских и казахских издательств

Российский сайт
 
Вход в систему
 
Войти
Регистрация  Забыли?
 
Информация
Контакты/Адрес/Проезд
Корзина
Ваши заказы
Доставка и Оплата
Заказ по телефону/email
Помощь
Есть вопрос?
О компании
Политика конфиденциальности
 
Online Каталоги
Каталог учебной литературы
по английскому языку >>>

Каталог учебной литературы
по английскому языку >>>


Tys make a difference with your marketin, 


Название:  Tys make a difference with your marketin
Издательство: Hodder Arnold
Классификация:
Бизнес и управление
Продажи и маркетинг

ISBN: 1444100262
ISBN-13(EAN): 9781444100266
ISBN: 1-444-10026-2
ISBN-13(EAN): 978-1-444-10026-6
Обложка/Формат: Paperback
Страницы: 192
Вес: 0.346 кг.
Дата издания: 26.02.2010
Серия: Teach yourself business skills
Иллюстрации: 40 line artworks
Размер: 198 x 130 x 22
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay.
Добавить в Мои желания
 Варианты приобретения 
  Кол-во Наличие на складе Цена T
1 Есть (более 3-х шт.)
Есть на складе в Москве. Доставка в магазин в Астане 5-7 дней.
5850.00
Добавить в корзину


   
  Старое издание
Marketing

Автор: Gabay, Jonathan
Название: Marketing
ISBN: 0340859466 ISBN-13(EAN): 9780340859469
Издательство: Hodder Arnold
Цена: 4500 T
Наличие на складе: Нет в наличии.
Описание: - Do you want to understand the fundamental principles of marketing? - Do you need to promote your business, product or organisation better? - Are you looking for more creative marketing ideas?

в Мои желания

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 9930 T
Наличие на складе: Поставка под заказ.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

в Мои желания
Strategic International Marketing

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
Рейтинг:
Цена: 32990 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

в Мои желания
Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 29090 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

в Мои желания
Marketing Technology as a Service: Proven Techniques that Create Value

Автор: Laurie Young and Bev Burgess
Название: Marketing Technology as a Service: Proven Techniques that Create Value
ISBN: 0470748400 ISBN-13(EAN): 9780470748404
Издательство: Wiley
Рейтинг:
Цена: 21620 T
Наличие на складе: Поставка под заказ.
Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.

в Мои желания
Database marketing

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
Рейтинг:
Цена: 38480 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. The authors present a treatment of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, they cover the full spectrum of principles and topics related to database marketing.

в Мои желания
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

Автор: Taylor Eric II, Riklan David
Название: Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
ISBN: 0470888415 ISBN-13(EAN): 9780470888414
Издательство: Wiley
Рейтинг:
Цена: 8180 T
Наличие на складе: Поставка под заказ.
Описание: Marketing has become more competitive and ubiquitous than ever before. In this current economic climate, entrepreneurs and small to mid-size businesses have been driven to look for alternative ways to market their products and services effectively and cost-efficiently. At the same time, the Internet has provided them the opportunity to challenge the Fortune 500s. Mastering the World of Marketing is the definitive marketing resource every business needs to survive and thrive. This desk-top, insanely value-packed, comprehensive book provides the best marketing strategies, tactics, tips, and advice from more than 50 of the top marketers in the world. There are millions of ways to go-to market. Businesses have an unlimited choice of strategies and philosophies they can implement to generate leads, create brand recognition, and capture new customers. Mastering the World of Marketing covers marketing techniques that can accommodate any organizations marketing budget, including: networking, word of mouth marketing, customer referrals, yellow page directories, television, radio, outdoor (roadside billboards), print, email marketing, internet marketing, social media marketing, public relations and advertising. Contributors include: Peter Shankman, Seth Godin, Chris Brogan, Jack Trout, Yanik Silver, Jay Abraham, Joe Calloway, Peter Lencioni, Guy Kawasaki, Dan Lok, Gary Vaynercuk, Dan Kennedy, Regis McKenna, Robert Cialdini, Joel Comm, David Meerman Scott, Jay Conrad Levinson, Mark Jeffrey, John Andrew Davis, Michael Masterson, Anne Libera, John Arnold, Peter Fisk, Sam Richter, John J. Burnett, Joel Greenblatt, Robert F. Hartley, John L. Mariotti, Chris Treadaway, Mari Smith, David A. Aaker, Philip Kotler, John Grant, Bob Burg, Larry Weber, Richard Rosen, Don Sexton, Mark Joyner, Tom Antion, Adam Richardson, Scott Stratten, Ken Evoy, Mark Victor Hansen, Lon Safko, John Jantsch, Al Reis, Joe Vitale, Michel Fortin, W. Chan Kim, Renee Mauborgne, and Alexander Chernev.

в Мои желания
Strategic Marketing

Автор: Cravens David
Название: Strategic Marketing
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
Рейтинг:
Цена: 33890 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

в Мои желания
Critical marketing

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название: Critical marketing
ISBN: 0750680660 ISBN-13(EAN): 9780750680660
Издательство: Taylor&Francis
Рейтинг:
Цена: 19860 T
Наличие на складе: Нет в наличии.
Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

в Мои желания
Business Marketing

Автор: Dwyer
Название: Business Marketing
ISBN: 0073529907 ISBN-13(EAN): 9780073529905
Издательство: McGraw-Hill
Рейтинг:
Цена: 63690 T
Наличие на складе: Поставка под заказ.
Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

в Мои желания
Service management and marketing

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Рейтинг:
Цена: 26290 T
Наличие на складе: Поставка под заказ.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

в Мои желания
Marketing 3.0: From Products to Customers to the Human Spirit

Автор: Kotler Philip
Название: Marketing 3.0: From Products to Customers to the Human Spirit
ISBN: 0470598824 ISBN-13(EAN): 9780470598825
Издательство: Wiley
Рейтинг:
Цена: 11680 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Products to Customers to the Human Spirit. Marketing guru Philip Kotler explains why the future of marketing lies in creating products, services and company cultures that inspire, include and reflect the values of target customers. In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. This book is in the forefront of this new tide sweeping though the nature of marketing.

в Мои желания
Airport Marketing

Автор: Halpern
Название: Airport Marketing
ISBN: 0415529395 ISBN-13(EAN): 9780415529396
Издательство: Taylor&Francis
Рейтинг:
Цена: 17530 T
Наличие на складе: Есть у поставщика Поставка под заказ.

в Мои желания

Казахстан, 010000 Астана р-он Сарыарка, ул. Московская, д. 40, офис 425
ТОО "Логобук" Тел:+7(7172) 49-21-32, +7(707) 857-29-98 www.logobook.kz
Мобильная версия