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Google analytics, Ledford, Jerri Tyler, Mary E.

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Автор: Ledford, Jerri Tyler, Mary E.
Название:  Google analytics   (Ледфорд. Аналитика Google 2.0)
Издательство: Wiley
Классификация:
Электронная торговля
Интернет

ISBN: 0470531282
ISBN-13(EAN): 9780470531280
ISBN: 0-470-53128-2
ISBN-13(EAN): 978-0-470-53128-0
Обложка/Формат: Paperback
Страницы: 384
Вес: 0.646 кг.
Дата издания: 07.12.2009
Язык: ENG
Издание: 3 rev ed
Иллюстрации: Illustrations
Размер: 23.32 x 18.80 x 2.39 cm
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Англии
Описание: Allows you to discover information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This guide explains the concepts behind Google Analytics 3.0 free tool.
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  Старое издание
Google Analytics 2.0

Автор: Ledford
Название: Google Analytics 2.0
ISBN: 047017501X ISBN-13(EAN): 9780470175019
Издательство: Wiley
Цена: 11680 T
Наличие на складе: Поставка под заказ.
Описание: Provides an overview of the version 2.0. This work shows how to: master basic analytics and Web statistics concepts; set up Google Analytics 2.0, choose the filters you need and explore goals and goal-setting; learn about features that enhance analysis, including cross-segment reporting and drilldown content; and, take control of Google Analytics.

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Microsoft adCenter Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

Автор: Burby
Название: Microsoft adCenter Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
ISBN: 0470405538 ISBN-13(EAN): 9780470405536
Издательство: Wiley
Рейтинг:
Цена: 12850 T
Наличие на складе: Поставка под заказ.
Описание: Tells how to apply and implement advanced web analytics methods, concepts, and tactics using adCenter Analytics. This guide lets you discover how to best use the custom views of adCenter Analytics and how to gather and interpret key data regarding how visitors enter, exit, and navigate a web site.

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Yahoo! web analytics

Автор: Mortensen, Dennis R.
Название: Yahoo! web analytics
ISBN: 0470424249 ISBN-13(EAN): 9780470424247
Издательство: Wiley
Рейтинг:
Цена: 15780 T
Наличие на складе: Поставка под заказ.
Описание: Offering step-by-step instructions and advanced techniques on how to customize tracking codes, evaluate enterprise and pay-per-click campaigns, track custom fields and internal search, and effectively use data visualization tools, this title discusses the why of Web analytics as well as the how and reveals secrets and tricks.

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Advanced Web Metrics with Google Analytics

Автор: Clifton Brian
Название: Advanced Web Metrics with Google Analytics
ISBN: 1118168445 ISBN-13(EAN): 9781118168448
Издательство: Wiley
Рейтинг:
Цена: 18690 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts.

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Advanced web metrics with google analytics

Автор: Clifton, Brian
Название: Advanced web metrics with google analytics
ISBN: 0470253126 ISBN-13(EAN): 9780470253120
Издательство: Wiley
Рейтинг:
Цена: 15780 T
Наличие на складе: Поставка под заказ.
Описание: Are you getting the most out of your website? This book reveals the information that you need to get a true picture of your site`s impact and stay competitive using Google Analytics and various web metrics methodologies.

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Google Analytics Breakthrough: From Zero to Business Impact

Автор: Alhlou Feras, Asif Shiraz, Fettman Eric
Название: Google Analytics Breakthrough: From Zero to Business Impact
ISBN: 1119144019 ISBN-13(EAN): 9781119144014
Издательство: Wiley
Рейтинг:
Цена: 23370 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world`s most widely adopted analytics tool.

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Social Media Analytics: Effective Tools for Building, Intrep

Автор: Sponder Marshall
Название: Social Media Analytics: Effective Tools for Building, Intrep
ISBN: 0071768297 ISBN-13(EAN): 9780071768290
Издательство: McGraw-Hill
Рейтинг:
Цена: 15190 T
Наличие на складе: Поставка под заказ.
Описание:

Align Strategy With Metrics Using Social Monitoring Best Practices

"Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately."
--Paul Holmes, "The Holmes Report"

"Marshall has provided much-needed discipline to our newest marketing frontier--a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil."
--Ryan Rasmussen, VP Research, Zocalo Group

"Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks."
--W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research

"Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media."
--Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com

About the Book

Practically overnight, social media has become a critical tool for every marketing objective--from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . "if" you're applying the right systems and know how to use them.

With "Social Media Analytics," you'll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI

Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, "Social Media Analytics" takes you beyond "up-to-date" and leads you well into the future--and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.

Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in "Social Media Analytics"--the most in-depth, forward-looking book on the subject.

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Social Media Analytics

Автор: Sponder M.
Название: Social Media Analytics
ISBN: 0071824499 ISBN-13(EAN): 9780071824491
Издательство: McGraw-Hill
Рейтинг:
Цена: 12270 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.

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Pricing, Online Marketing Behavior, and Analytics

Автор: Viglia
Название: Pricing, Online Marketing Behavior, and Analytics
ISBN: 1137413255 ISBN-13(EAN): 9781137413253
Издательство: Springer
Рейтинг:
Цена: 32990 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution.

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Architecting Experience: A Marketing Science And Digital Analytics Handbook

Автор: Wheeler Scot R
Название: Architecting Experience: A Marketing Science And Digital Analytics Handbook
ISBN: 981472565X ISBN-13(EAN): 9789814725651
Издательство: World Scientific Publishing
Рейтинг:
Цена: 19010 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In A World With A Seemingly Infinite Amount Of Content And Scores Of Methods For Consuming That Content, Marketing Communication Today Is About Appealing To Individuals, Person By Person. Effectively Appealing To Customers Requires Delivery Of Brand Experiences Built On Relevance And Recognition Of Context. Just As In Any Conversation, Delivering Relevance In Context Requires Understanding The Person One Is Speaking With And Shared Environment.Wheeler Answers The Biggest Question Facing Digital Marketers Today: "With An Ever Expanding Array Of Digital Touch Points At One'S Disposal, How Does One Deliver Content And Experiences Around One'S Brand That Build Relationships And Drives Results?" The Quick Answer To This Is "Through The Application Of Data And Analytics To Drive Highly Relevant, Contextual Targeted Content And Adaptive Experience", But Since This Answer Is Not As Easy To Achieve As It Is To Say, Architecting Experience Has Been Designed To Help Readers Develop The Understanding Of Marketing Data, Technology And Analytics Required To Make This Happen.

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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Landmines

Автор: Gilmore Glen, Gilmore
Название: Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Landmines
ISBN: 0071799605 ISBN-13(EAN): 9780071799607
Издательство: McGraw-Hill
Рейтинг:
Цена: 14610 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers best practices covering legal rights and responsibilities when using social networks, such as LinkedIn, Facebook, Twitter, foursquare, corporate and personal blogs, and Google+. This title contains essential legal advice, real-world case studies, and useful takeaways.

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Advanced Google AdWords, 2nd Edition

Автор: Geddes
Название: Advanced Google AdWords, 2nd Edition
ISBN: 1118194500 ISBN-13(EAN): 9781118194508
Издательство: Wiley
Цена: 16360 T
Наличие на складе: Поставка под заказ.
Описание: Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.

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Google Adwords for Dummies

Автор: Jacobson Howie, McDonald Joel, McDonald Kristie
Название: Google Adwords for Dummies
ISBN: 1118115619 ISBN-13(EAN): 9781118115619
Издательство: Wiley
Рейтинг:
Цена: 10510 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business.

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