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Key Concepts Key Concepts in Marketing, Sutherland Jonathan

Автор: Sutherland Jonathan
Название:  Key Concepts Key Concepts in Marketing
Издательство: Springer
Классификация:
Управление и методы управления
Продажи и маркетинг

ISBN: 140391527X
ISBN-13(EAN): 9781403915276
ISBN: 1-403-91527-X
ISBN-13(EAN): 978-1-403-91527-6
Обложка/Формат: Paperback
Страницы: 320
Вес: 0.416 кг.
Дата издания: 27.02.2004
Серия: Palgrave key concepts
Язык: ENG
Иллюстрации: Diagrams, illustrations
Размер: 216 x 138 x 17
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Германии
Описание: Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.
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Key Concepts   Key Concepts in Law

Автор: McLeod Ian
Название: Key Concepts Key Concepts in Law
ISBN: 0230232949 ISBN-13(EAN): 9780230232945
Издательство: Springer
Рейтинг:
Цена: 18650 T
Наличие на складе: Есть
Описание: Legal terminology need not be intimidating or obscure. This is the ideal introduction to the meaning of the core vocabulary which confronts anyone approaching the study of Law for the first time. It includes clear explanations of Latin words and phrases. The 2nd edition has been thoroughly updated and revised throughout.

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Key Concepts   Key Concepts in Criminology and Criminal Justice

Автор: McFarquhar
Название: Key Concepts Key Concepts in Criminology and Criminal Justice
ISBN: 023051698X ISBN-13(EAN): 9780230516984
Издательство: Springer
Рейтинг:
Цена: 18650 T
Наличие на складе: Есть
Описание: This comprehensive explanation of the major concepts and theories involved in criminology and the criminal justice system offers not only a solid introduction to the subject, but is also a useful reference and revision aid. Organised alphabetically for ease of use, it focuses on the socio-scientific and legal perspectives of the disciplines.

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Key Concepts   Key Concepts in Operations Management

Автор: Sutherland, Jon Canwell, Diane
Название: Key Concepts Key Concepts in Operations Management
ISBN: 1403915296 ISBN-13(EAN): 9781403915290
Издательство: Springer
Рейтинг:
Цена: 16490 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: `Key Concepts in Operations Management` is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced.

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Key Concepts   Key Concepts in Crime Fiction

Автор: Worthington Heather
Название: Key Concepts Key Concepts in Crime Fiction
ISBN: 0230551254 ISBN-13(EAN): 9780230551251
Издательство: Springer
Рейтинг:
Цена: 16490 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An insight into a popular yet complex genre that has developed over the nineteenth and twentieth centuries. The volume explores the contemporary anxieties to which crime fiction responds, along with society`s changing conceptions of crime and criminality. The book covers texts, contexts and criticism in an accessible and user-friendly format.

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Key Concepts   Key Concepts in Language and Linguistics

Автор: Geoffrey Finch
Название: Key Concepts Key Concepts in Language and Linguistics
ISBN: 140393391X ISBN-13(EAN): 9781403933911
Издательство: Springer
Рейтинг:
Цена: 18650 T
Наличие на складе: Есть
Описание: An invaluable glossary of significant language and linguistic terms and concepts designed for students of English Language and Linguistics. The book also provides a very useful overview of the subject as well as covering principal figures in linguistic criticism and their contribution to the subject.
Organized into the core subject areas of language and linguistics, it enables the reader to contextualize each particular definition and gain a wider understanding of each topic. This edition has been updated to include more extensive coverage, particularly of language terms.

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Key Concepts   Key Concepts in Contemporary Literature

Автор: Steve Padley
Название: Key Concepts Key Concepts in Contemporary Literature
ISBN: 1403946914 ISBN-13(EAN): 9781403946911
Издательство: Springer
Рейтинг:
Цена: 18650 T
Наличие на складе: Есть
Описание: Offers a comprehensive overview of the literature and critical debates of the period since 1945. This work demonstrates how literature has dealt with and been shaped by the changing face of the modern world. It is of interest to those navigating their way through the contemporary era and the literature that defines it.

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Key Concepts   Key Concepts in Creative Writing

Автор: Morrison
Название: Key Concepts Key Concepts in Creative Writing
ISBN: 0230205550 ISBN-13(EAN): 9780230205550
Издательство: Springer
Рейтинг:
Цена: 18650 T
Наличие на складе: Есть
Описание: A comprehensive writers` guide to the terminology used across the creative writing industries and in the major literary movements. Packed with practical tips for honing writing skills and identifying opportunities for publication and production, it also explains the workings of publishing houses, literary agencies and producing theatres.

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Key Concepts   Key Concepts in Second Language Acquisition

Автор: Reinders Hayo
Название: Key Concepts Key Concepts in Second Language Acquisition
ISBN: 0230230180 ISBN-13(EAN): 9780230230187
Издательство: Springer
Рейтинг:
Цена: 13740 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What does it mean to acquire a language? What is considered a `second` language in multilingual settings? This practical and comprehensive guide provides an opportunity to consider these issues, providing easy access to concise definitions of key terms and concepts in the study of Second Language Acquisition.

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Key Concepts   Key Concepts in Innovation

Автор: Thota
Название: Key Concepts Key Concepts in Innovation
ISBN: 0230244629 ISBN-13(EAN): 9780230244627
Издательство: Springer
Рейтинг:
Цена: 18650 T
Наличие на складе: Есть
Описание: A comprehensive glossary providing clear explanations of the major terms in the field of innovation, covering areas such as product development, design and creativity. By simplifying complex terminology and highlighting key debates, this book is an ideal companion for both students and practitioners in the field.

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Key Concepts   Key Concepts in Strategic Management

Автор: Sutherland Jonathan
Название: Key Concepts Key Concepts in Strategic Management
ISBN: 1403921350 ISBN-13(EAN): 9781403921352
Издательство: Springer
Рейтинг:
Цена: 16490 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: `Key Concepts in Strategic Management` is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced.

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Key Concepts   Key Concepts in Management

Автор: Sutherland Jonathan
Название: Key Concepts Key Concepts in Management
ISBN: 1403915334 ISBN-13(EAN): 9781403915337
Издательство: Springer
Рейтинг:
Цена: 18650 T
Наличие на складе: Есть
Описание: `Key Concepts in Management` is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced.

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Key Concepts   Key Concepts in Politics

Автор: Heywood, Andrew
Название: Key Concepts Key Concepts in Politics
ISBN: 0333770951 ISBN-13(EAN): 9780333770955
Издательство: Macmillan ELT
Рейтинг:
Цена: 24810 T
Наличие на складе: Нет в наличии.
Описание: An accessible and comprehensive guide to the major concepts encountered in political analysis. Each is defined clearly and fully, and its significance for political argument and practice is explored. The introduction explains how political concepts are used and why they are so often abused.

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