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Marketing Management, Philip Kotler Kevin Lane Keller


Варианты приобретения
Цена: 33440.00T
Кол-во:
Наличие: Невозможна поставка.

в Мои желания

Автор: Philip Kotler Kevin Lane Keller
Название:  Marketing Management
Перевод названия: Управление маркетингом
ISBN: 9780138146030
Издательство: Pearson Education
Классификация: ISBN-10: 0138146039
Обложка/Формат: Paperback
Страницы: 816
Вес: 0.00 кг.
Дата издания: 11/03/2008
Размер: 1648 grams
Читательская аудитория: Professional & Vocational
Поставляется из: Англии
Описание: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

      Новое издание
Marketing Management with MyMarketingLab

Автор: Kotler Philip
Название: Marketing Management with MyMarketingLab
ISBN: 0273755021 ISBN-13(EAN): 9780273755029
Издательство: Pearson Education
Цена: 33440 T
Наличие на складе: Невозможна поставка.


Project Management for Healthcare Informatics

Автор: Houston, Susan Bove, Lisa Anne
Название: Project Management for Healthcare Informatics
ISBN: 0387736824 ISBN-13(EAN): 9780387736822
Издательство: Springer
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Цена: 71990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through its use of real clinical examples, this book provides an explanation of the project management process tailored for nurses. Coverage includes the tools available to successfully complete each phase of the project management process and advance the project life cycle.

Motivation in Public Management

Автор: Perry, James L.; Hondeghem, Annie
Название: Motivation in Public Management
ISBN: 0199234035 ISBN-13(EAN): 9780199234035
Издательство: Oxford Academ
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Цена: 157080.00 T
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Описание: Are public servants self-interested, or motivated by a sense of duty and commitment far above what we would expect given their often modest compensation and frequent public criticism? This book looks at research on this and related questions in assessing the current state of our scientific knowledge.

Human Resource Management for Hospitality and Tourism, 2 ed.

Автор: Nickson Dennis
Название: Human Resource Management for Hospitality and Tourism, 2 ed.
ISBN: 0080966489 ISBN-13(EAN): 9780080966489
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Невозможна поставка.
Описание: This book takes an integrated look at existing human resource management (HRM) policies and practices in the tourism and hospitality industries. Utilizing existing HRM theory and practice, tourism and hospitality industries are put into context, by considering the specific employment practices of these industries, such as managing tour reps or working in the airline industry.

Emergency and Critical Care Management for Laboratory Rodents

Автор: Hankenson
Название: Emergency and Critical Care Management for Laboratory Rodents
ISBN: 0849324998 ISBN-13(EAN): 9780849324994
Издательство: Taylor&Francis
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Цена: 63280.00 T
Наличие на складе: Невозможна поставка.
Описание:

For critical care of laboratory rodents, there is a scarcity of sources for comprehensive, feasible, and response-oriented information on clinical interventions specific to spontaneous and induced models of disease. With the more complex cases that need critical care management, many treatment approaches to veterinary emergencies cannot be applied directly to the laboratory rodent. The first text of its kind devoted to the challenges of critical care management for laboratory rodents, Critical Care Management for Laboratory Mice and Rats provides a specialized resource for all veterinary, husbandry, technical, and research professionals who utilize rodent models for biomedical research.

The book covers the varied approaches to laboratory rodent patient care, health assessments, characteristics of specific disease models, monitoring and scoring of disease parameters, and humane interventions. Giving primary consideration to preservation of animal health and welfare, the text also considers how best to balance welfare with the achievement of proposed scientific objectives. Organized into five chapters, this full-color book covers the following topics:

  • General Approaches for Critical Care
  • Critical Care Management for Laboratory Mice
  • Critical Care Management for Laboratory Rats
  • Special Considerations for Critical Care Management in Laboratory Rodents
  • Resources and Additional Information

The author provides treatment guidelines with the expectation that they will be applied with apt professional judgment, allowing for further modification of clinical recommendations for improved patient-based care and welfare for research animals.


Risk management and financial institutions, 4th ed

Автор: John C. Hull
Название: Risk management and financial institutions, 4th ed
ISBN: 1118955943 ISBN-13(EAN): 9781118955949
Издательство: Wiley
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Цена: 105600.00 T
Наличие на складе: Невозможна поставка.
Описание: All Finance Professionals Need to Understand Risk Companies must take risks to survive and prosper, but deciding which risks are acceptable, which are not, and what action to take is the tricky part. To be successful, all finance professionals need a solid understanding of risk. Risk Management and Financial Institutions, written by one of the most respected authorities on financial risk management, is thorough, textbook–level instruction for all finance professionals, on all aspects of financial risk. Fully revised and updated, this top–selling book clarifies such complex topics as the diff erent types of financial institutions and how they are regulated, valuation and scenario analysis, credit risk, margin and collateral, volatility, and much more. You?ll find new coverage of timely subjects, such as central clearing, scenario analysis, enterprise risk management, and the latest regulatory issues and gain access to a supplementary website with additional software and helpful learning aids.try." JOURNAL OF MOLECULAR GRAPHICS AND MODELLING "One cannot generally do better than to try to find an appropriate article in the highly successful Reviews in Computational Chemistry. The basic philosophy of the editors seems to be to help the authors produce chapters that are complete, accurate, clear, and accessible to experimentalists (in particular) and other nonspecialists (in general)." JOURNAL OF THE AMERICAN CHEMICAL SOCIETY  find indispensable.ny ways to invest in residential income property Considerations for foreclosures, REOs, and probate sales What you need to know about property inspections and closings Advice on setting rental policies and finding trustworthy tenants The lowdown on recordkeeping, accounting, and taxes Ways to increase a property?s return Ten insider?s steps to real estate investing success , over 255 papers; and given more than 160 conference presentations.aluation.Olofsson is the author of Probability, Statistics, and Stochastic Processes, Second Edition, also published by Wiley.  ned to be used every day in the fast–paced veterinary setting Includes dosages for a wide range of species, including dogs, cats, exotic animals, and farm animals Provides a must–have reference for veterinarians and veterinary students se pathways can be individually assessed and compared to one another. The book describes both the strengths and limitations of the current molecular and atomistic modelling toolkit so that the professional interested in using these techniques can determine whether or not a given tool is appropriate for simulating the corrosion phenomenon at hand. The book also can serve as a reference for researchers seeking to build new research programs that will extend the current molecular modelling toolkit into exciting new directions. Molecular Modeling of Corrosion Processes features: Recent examples of applications of molecular modeling to corrosion phenomena throughout the text An introduction to mechanisms and models in corrosion science and engineering Methods such as kinetic Monte Carlo simulation, thermodynamic analysis, simulation of adsorption phenomena, statistical mechanics, and conventional transition state theory Presents current challenges and likely developments in this field for the future Various recent examples of applications of molecular modeling to corrosion phenomena are provided throughout the text. Some of these applications include the molecular dynamics of interfaces, dissolution mechanisms and dealloying, interrogating surface chemistry, properties of passive films, localized corrosion, the metal/metal oxide interface, hydrogen embrittlement, stress corrosion cracking, the modeling of corrosion inhibitors, and computational materials discovery. Christopher Taylor Ph.D. is a Senior Researcher in the Research and Innovation Group at DNV GL, and an Associate Research Professor in the Fontana Corrosion Center of The Ohio Stat

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 85530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

The Oxford Handbook of Public Management

Автор: Ferlie, Ewan; Lynn Jr., Laurence E.; Pollitt, Chri
Название: The Oxford Handbook of Public Management
ISBN: 019922644X ISBN-13(EAN): 9780199226443
Издательство: Oxford Academ
Рейтинг:
Цена: 55970.00 T
Наличие на складе: Поставка под заказ.
Описание: This Handbook brings together leading international scholars to comment on key current issues in Public Management. The individual chapters include a mix of broad overviews, in depth exploration of particular thematic areas, and analyses of different theoretical perspectives such as political science, management, sociology, and economics.

Management of Temporomandibular Disorders and Occlusion, 7th Edition

Автор: Okeson
Название: Management of Temporomandibular Disorders and Occlusion, 7th Edition
ISBN: 0323082203 ISBN-13(EAN): 9780323082204
Издательство: Elsevier Science
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Цена: 106110.00 T
Наличие на складе: Невозможна поставка.
Описание: Helps you to provide solutions to many common occlusal and TMD problems. This title provides an understanding of both normal and dysfunctional occlusal relationships and masticatory function.

Marketing Management: A Strategic Decision-making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
Рейтинг:
Цена: 65190.00 T
Наличие на складе: Поставка под заказ.
Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.

The Toyota Way: 14 Management Principles from the World`s Greatest Manufacturer

Автор: Liker Jeffrey K., Liker Jeffery K., Liker Jeffrey
Название: The Toyota Way: 14 Management Principles from the World`s Greatest Manufacturer
ISBN: 0071392319 ISBN-13(EAN): 9780071392310
Издательство: McGraw-Hill
Рейтинг:
Цена: 29730.00 T
Наличие на складе: Невозможна поставка.
Описание: Reveals the management principles behind Toyota`s worldwide reputation for quality and reliability. This book explains how you can adopt these principles - known as the `Toyota Production System` or `Lean Production` - to improve the speed of your business processes, improve product and service quality, and cut costs, no matter what your industry.

Financial Institutions Management: A Risk Management Approach

Автор: Saunders
Название: Financial Institutions Management: A Risk Management Approach
ISBN: 1259010856 ISBN-13(EAN): 9781259010859
Издательство: McGraw-Hill
Рейтинг:
Цена: 40950.00 T
Наличие на складе: Невозможна поставка.
Описание: Provides an approach that focuses on managing return and risk in modern financial institutions.

Orthopedic Manual Therapy: Assessment and Management

Автор: Jochen Schomacher
Название: Orthopedic Manual Therapy: Assessment and Management
ISBN: 3131714514 ISBN-13(EAN): 9783131714510
Издательство: Thieme Verlagsgruppe
Цена: 82570.00 T
Наличие на складе: Нет в наличии.
Описание:

Proven and effective orthopedic therapy techniques for musculoskeletal disorders

Orthopedic Manual Therapy presents a systematic, step-by-step guide to manual therapy for disorders of the extremities and spine. Readers will find detailed examination and treatment techniques, the newest scientific and clinical advances, and updates on pain physiology, biomechanics, neurodynamics, and the biopsychosocial model of disease as the foundation for manual therapy.

Special Features

  • Describes every procedure in well structured, logical sequences of assessment, classification, and intervention, including core questions for patients
  • Covers examination and treatment of all joints, from the toes to the shoulder girdle, with new information on the sacro-iliac joint tests, as well as additional new techniques for the wrist and the hindfoot
  • Provides more than 500 full-color, step-by-step photographs that illustrate every technique for treating functional disorders of the locomotor system
  • Explains the important topic of arthrokinematics (movement of the adjacent joint surfaces) and its role in the mechanics of manual therapy
  • Offers a practical documentation template for recording each articulation and communicating findings to colleagues or physicians
  • Access to 20 instructive videos on the Thieme MediaCenter that demonstrate procedures in real-life clinical situations

Complete with case studies, checklists, and study questions, this practical, didactic book is ideal as both a textbook and a reference. Students and practitioners of physical and manual therapy will find it essential for gaining the knowledge and decision-making skills to treat any musculoskeletal disorder related to posture and movement.



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