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The Get-Started Guide to M-Commerce and Mobile Technology, Zilliox
The Get-Started Guide to M-Commerce and Mobile Technology

Автор: Zilliox
Название:  The Get-Started Guide to M-Commerce and Mobile Technology   (Мобильные технологии и торговля для начинающих )
Издательство: McGraw-Hill
Издательство: Amacom
Классификация:
Средства массовой информации и связи

ISBN: 0814471307
ISBN-13(EAN): 9780814471302
ISBN: 0-8144-7130-7
ISBN-13(EAN): 978-0-8144-7130-2
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.372 кг.
Дата издания: 10.05.2002
Серия: Agency/distributed
Язык: Eng
Размер: 22.91 x 15.24 x 1.73 cm
Читательская аудитория: General (us: trade)
Рейтинг:
Описание: This is a primer on building a company`s presence in the mobile market place. It aims to help businesses make initial decisions about whether mobile commerce is a desirable and viable option for them, with introductions to the benefits and risks, technological requirements and costs.
Описание: Takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. This title offers issues like: evaluating multiple m-commerce options; adapting HTML for the possibilities and limitations of mobile device displays; and, creating HDTML and WAP pages.
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Next Generation Demand Management: People, Process, Analytics, and Technology

Автор: Chase Charles W.
Название: Next Generation Demand Management: People, Process, Analytics, and Technology
ISBN: 1119186633 ISBN-13(EAN): 9781119186632
Издательство: Wiley
Рейтинг:
Цена: 23460 T
Наличие на складе: Поставка под заказ.

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International business and information technology

Название: International business and information technology
ISBN: 0415325420 ISBN-13(EAN): 9780415325424
Издательство: Taylor&Francis
Рейтинг:
Цена: 24630 T
Наличие на складе: Поставка под заказ.
Описание: Until relatively recently, it was the domestic perspective of business which was the driving force behind information technology applications. But in the age of globalization, there is an increasing need for IT to be more 'global friendly'. International Business & Information Technology is a breakthrough text that analyses the relationship between international business operations and information technology. Firstly, it assesses the impact of current developments in IT on the operation of multinational corporations on both a practical and theoretical level and explores how it can improve competitive advantage. Secondly, it investigates how doing business in an international environment affects the design, implementation and management of information systems for global enterprises. The text offers a much-needed overview of the key trends in IT and global business management, with contributors from the fields of IT, international business, business development and marketing. Taking a multi-disciplinary approach, the text includes unique case studies of global companies to complement and illuminate the theoretical grounding of each chapter and raise the issues that are of real relevance to managers working internationally. International Business & Information Technology is essential reading for academics, students and practitioners working in the fields of IT, International Business and Strategy. C. Bulent Aybar, Southern New Hampshire, USA John G. Chambers II, PAREXEL International Tom Chan, Southern New Hampshire, USA J.S. Collins, Southern New Hampshire, USA Aysun Ficici, Southe

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Forecasting and Management of Technology

Автор: Porter
Название: Forecasting and Management of Technology
ISBN: 0470440902 ISBN-13(EAN): 9780470440902
Издательство: Wiley
Рейтинг:
Цена: 70400 T
Наличие на складе: Поставка под заказ.
Описание: Published in 1991, the first edition of Forecasting and Management of Technology was one of the leading handful of books to deal with the topic of forecasting of technology and technology management as this discipline was emerging.  The new, revised edition of this book will build on this knowledge in the context of business organizations that now place a greater emphasis on technology to stay on the cutting edge of development.  The scope of this edition has broadened to include management of technology content that is relevant to now to executives in organizations while updating and strengthening the technology forecasting and analysis content that the first edition is reputed for.  Updated by the original author team, plus new author Scott Cunningham, the book takes into account what the authors see as the innovations to technology management in the last 17 years: the Internet; the greater focus on group decision-making including process management and mechanism design; and desktop software that has transformed the analytical capabilities of technology managers.  Included in this book will be 5 case studies from various industries that show how technology management is applied in the real world.

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Information Technology Policy

Автор: Coopey, Richard
Название: Information Technology Policy
ISBN: 0199241058 ISBN-13(EAN): 9780199241057
Издательство: Oxford Academ
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Цена: 77420 T
Наличие на складе: Поставка под заказ.
Описание: Information Technology has become a key factor in industry and society in the postwar world and continues to evolve, re-shaping the local and global economy and reorienting comparative and competitive advantages. The production of IT has itself changed and shifted through a number of generations. Government policy towards IT has taken different directions at different times in different countries. The book brings together a series of country-based studies that chart the growth and effectiveness of information technology policy.

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Virtual Gender

Автор: Adam
Название: Virtual Gender
ISBN: 0415233143 ISBN-13(EAN): 9780415233149
Издательство: Taylor&Francis
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Цена: T
Наличие на складе: Поставка под заказ.
Описание: In this book, eighteen contributors look at the way gender is inscribed and reproduced by and through information and communication technologies.

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Working at a Distance

Автор: Smith
Название: Working at a Distance
ISBN: 1138250325 ISBN-13(EAN): 9781138250321
Издательство: Taylor&Francis
Рейтинг:
Цена: 20530 T
Наличие на складе: Поставка под заказ.
Описание: Organizations are implementing virtual teams using web technologies as a cost-effective measure for training and project development. In Working at a Distance, Cassandra Smith provides a detailed, comprehensible virtual team business model for managers, professionals, teachers or students involved globally with such initiatives.

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The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive

Автор: Griffith Terri L.
Название: The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive
ISBN: 0470903554 ISBN-13(EAN): 9780470903551
Издательство: Wiley
Рейтинг:
Цена: 13490 T
Наличие на складе: Поставка под заказ.
Описание: Too often discussions of management practice look at technology, organization, or people. Rarely do we see all three addressed in a balanced way.  When we do, the result is game changing. In todays hypercompetitive environment, success in management -- and business in general -- demands the combined consideration of technology, organizations, and people. In this groundbreaking book, technology and management professor Terri Griffith shows that every leader can succeed in today's complext environment by developing systems savvy--the ability to understand and acknowledge options across each of an organization's dimensions of technology, organization, and people -- and the wisdom to weave them together into new and powerful organizational approaches. In The Systems Savvy Manager, Griffith makes the case that as technology and organizations becomes more complex, becoming systems savvy may be the most important capabilities a manager can develop to succeed in the 21st century. Theres no doubt that having a clear strategic vision, demonstrating emotional intelligence, and other hard and soft skills are critical for leadership success. But Griffith research shows that those managers who are outstanding at working with technology, organizational practices, and people simultaneously excel at coming up with strong, flexible, business solutions. The book profiles systems savvy leaders such as Tony Hsieh, CEO of Zappos.com. Hsieh has masterfully integrated innovative technological tools with effective organizational practices and an employee-focused philosophy to drive sales not only through a great website, but through excellent customer service.  His management style and business decisions demonstrates that Hsieh understands and leverages the value of each of the three dimensions of technology (through a unique inventory control), organizational practice (fantastic recruiting and employee training programs), and people (a focus on creating fun and engaging environment for employees and delivering excellent service and a community for its customers) to create and manage an integrated business model. None of these efforts can stand on their own.  Hsiehs system savvy strategy relies on all three dimensions to reach top-in-class levels of success. Filled with compelling case studies and drawing on first-hand interviews, The Systems Savvy Manager highlights this often neglected managerial capability and the costs of only focusing on one dimension rather than all three.

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The Valuation of Information Technology: A Guide for Strategy Development, Valuation, and Financial Planning

Автор: Christopher Gardner
Название: The Valuation of Information Technology: A Guide for Strategy Development, Valuation, and Financial Planning
ISBN: 0471378313 ISBN-13(EAN): 9780471378310
Издательство: Wiley
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Цена: 23460 T
Наличие на складе: Поставка под заказ.

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Introduction to Mobile Communications: Technology, Services, Markets

Автор: Wakefield
Название: Introduction to Mobile Communications: Technology, Services, Markets
ISBN: 1420046535 ISBN-13(EAN): 9781420046533
Издательство: Taylor&Francis
Рейтинг:
Цена: 37540 T
Наличие на складе: Поставка под заказ.
Описание: The traditionally separate Fixed, Mobile, and Internet sectors are now converging into a single sector with implications for both technology and business. With so much happening, and so many options available, it is increasingly essential for telecommunication professionals to have a clear view of where the industry is heading. This book provides a solid foundation on which to develop a modern view of telecommunications. It explores the core requirements of telecommunications, from markets to technology, primarily from the mobile standpoint. It examines how mobile communications is evolving to meet the changing needs of the customer, and how technology is changing to meet those needs.

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Internet Alley: High Technology in Tysons Corner, 1945-2005

Автор: Ceruzzi Paul E.
Название: Internet Alley: High Technology in Tysons Corner, 1945-2005
ISBN: 0262516683 ISBN-13(EAN): 9780262516686
Издательство: Wiley
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Цена: 6430 T
Наличие на складе: Поставка под заказ.

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Smart or Lucky: Ten Lessons Learned from a Lifetime in Technology and Business

Автор: Hurwitz Judith
Название: Smart or Lucky: Ten Lessons Learned from a Lifetime in Technology and Business
ISBN: 0470891424 ISBN-13(EAN): 9780470891421
Издательство: Wiley
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Цена: 13490 T
Наличие на складе: Поставка под заказ.
Описание: An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, and fail to make the changes needed to sustain leadership. Are You Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it. Offers concrete lessons based on well-tested principles that have broad applications for business leaders and entrepreneurs across industries Based on experiences with hundreds of successful and failed companies in the software market over three decades Author's method has resulted in expanded revenue and increased market success for both large and small companies Informative and highly detailed, this is a must-read for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets.

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Information systems project management; how to deliver function and value in information technology projects

Автор: Hallows
Название: Information systems project management; how to deliver function and value in information technology projects
ISBN: 0814472737 ISBN-13(EAN): 9780814472736
Издательство: McGraw-Hill
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Цена: 20530 T
Наличие на складе: Поставка под заказ.
Описание: Information systems projects are by their very nature more complex than other projects. And as technology advances, they seem to get more complicated. This book takes readers step by step through the project management process, showing them shows how to deliver value and produce major gains through projects that provide real benefits.

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