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Stickier Marketing, Leboff Grant

Stickier Marketing

Автор: Leboff Grant
Название:  Stickier Marketing   (Грант Лебофф: Тягучий маркетинг)
Издательство: Kogan Page
Классификация:
Продажи и маркетинг

ISBN: 0749471085
ISBN-13(EAN): 9780749471088
ISBN: 0-7494-7108-5
ISBN-13(EAN): 978-0-7494-7108-8
Обложка/Формат: Paperback
Страницы: 208
Вес: 0.394 кг.
Дата издания: 03.02.2014
Язык: ENG
Издание: 2 rev ed
Иллюстрации: Black & white illustrations
Размер: 234 X 156 X 20
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: A guide to produce effective marketing communications in a world of consumers empowered by digital technology. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today`s cluttered marketing place.
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  Старое издание
Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It

Автор: Leboff Grant
Название: Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It
ISBN: 0749460504 ISBN-13(EAN): 9780749460501
Издательство: Неизвестно
Цена: 15450 T
Наличие на складе: Нет в наличии.
Описание: Grant Leboff highlights the seismic changes that are taking place in marketing: the shift from mass to niche, competition to collaboration, products to experiences, and messages to conversations. It analyzes the traditional view of marketing - what most people are still doing - and why it worked. It then assesses why it doesn't work now and, with practical answers to real problems, describes what to do about it. Enlightening and accessible, it explains new concepts so that they are readily understandable. It provides a new marketing perspective that helps companies ensure their marketing is "sticky" -- attracting the right customers and building the right relationships for future business success.

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Database marketing

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
Рейтинг:
Цена: 35910 T
Наличие на складе: Нет в наличии.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. The authors present a treatment of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, they cover the full spectrum of principles and topics related to database marketing.

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Critical marketing

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название: Critical marketing
ISBN: 0750680660 ISBN-13(EAN): 9780750680660
Издательство: Taylor&Francis
Рейтинг:
Цена: 19940 T
Наличие на складе: Поставка под заказ.
Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

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Strategic Marketing

Автор: Cravens David
Название: Strategic Marketing
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
Рейтинг:
Цена: 34020 T
Наличие на складе: Поставка под заказ.

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Scenarios in Marketing: From Vision to Decision

Автор: Gill Ringland, Laurie Young
Название: Scenarios in Marketing: From Vision to Decision
ISBN: 0470032723 ISBN-13(EAN): 9780470032725
Издательство: Wiley
Рейтинг:
Цена: 18770 T
Наличие на складе: Поставка под заказ.
Описание: Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. This book provides case studies that show you how they`ve helped top companies like Pfizer, Nestle and Courvoisier to do just that. It also explores how scenarios have driven creativity in a range of consumer marketing applications.

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 9970 T
Наличие на складе: Поставка под заказ.

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Business Marketing

Автор: Dwyer
Название: Business Marketing
ISBN: 0073529907 ISBN-13(EAN): 9780073529905
Издательство: McGraw-Hill
Рейтинг:
Цена: 63940 T
Наличие на складе: Поставка под заказ.
Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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Handbook of Relationship Marketing

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
Рейтинг:
Цена: 56970 T
Наличие на складе: Поставка под заказ.

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Service management and marketing

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Рейтинг:
Цена: 26390 T
Наличие на складе: Поставка под заказ.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

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Analysis for marketing planning

Автор: Lehmann, Donald R. Winer, Russell S.
Название: Analysis for marketing planning
ISBN: 0071263632 ISBN-13(EAN): 9780071263634
Издательство: McGraw-Hill
Рейтинг:
Цена: 29330 T
Наличие на складе: Поставка под заказ.
Описание: Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product`s environment, customers and competitors.

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Handbook of marketing scales

Название: Handbook of marketing scales
ISBN: 1412980186 ISBN-13(EAN): 9781412980180
Издательство: Sage Publications
Рейтинг:
Цена: 75960 T
Наличие на складе: Поставка под заказ.

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Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
Рейтинг:
Цена: 14660 T
Наличие на складе: Поставка под заказ.
Описание: Providing a modern, self-contained exposition of the theory of algebraic function fields, this work introduces VD Goppa`s algebraic-geometric codes. It also includes a decoding algorithm for these codes as well as a discussion of their subfield subcodes and trace codes. It is useful to students in algebraic geometry and coding theory.

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Total relationship marketing

Автор: Gummesson, Evert
Название: Total relationship marketing
ISBN: 0750686332 ISBN-13(EAN): 9780750686334
Издательство: Taylor&Francis
Рейтинг:
Цена: 20530 T
Наличие на складе: Поставка под заказ.
Описание: A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

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