Автор: Gibson Rowan
Название: The Four Lenses of Innovation
ISBN: 1118740246 ISBN-13(EAN): 9781118740248
Цена: 14170 T
Наличие на складе: Поставка под заказ.
Описание: LEARN THE FORMULA FOR INFUSING CREATIVITY INTO YOUR ORGANIZATION Ever wondered where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that?s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we?ve long been hoping for: the news that innovation is systematic, it?s methodical, and we can all achieve it. By asking how the world?s top innovators Steve Jobs, Richard Branson, Jeff Bezos, and many others came up with their game–changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? Harnessing Trends Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging Resources How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding Needs What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation this one delivers them. With a unique full–color design, thought–provoking examples, and features like the 8–Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse–engineer creative genius and make radical business innovation an everyday reality inside your organization. "Rowan Gibson has done a superb job of ?unpacking? what it takes to innovate." Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University "Can you develop an innovative mind? Yes, you can. And this book is the manual." John and Doris Naisbitt, authors of China?s Megatrends and The Global Game Change "An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA." Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture "Rowan Gibson?s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world." Robert B. Tucker, author of Driving Growth Through Innovation Cehrs? brilliant insight into the future of the public relations world is a refreshing departure from the ideas that have been presented in the past." ?Sheri Jacobs, FASAE, CAE, president and CEO, Avenue M Group will extend the current molecular modelling toolkit into exciting new directions. Molecular Modeling of Corrosion Processes features: Recent examples of applications of molecular modeling to corrosion phenomena throughout the text An introduction to mechanisms and models in corrosion science and engineering Methods such as kinetic Monte Carlo simulation, thermodynamic analysis, simulation of adsorption phenomena, statistical mechanics, and conventional transition state theory Presents current challenges and likely developments in this field for the future Various recent examples of applications of molecular modeling to corrosion phenomena are provided throughout the text. Some of these applications include the molecular dynamics of interfaces, dissolution mechanisms and dealloying, interrogating surface chemistry, properties of passive films, localized corrosion, the metal/metal oxide interface, hydrogen embrittlement, stress corrosion cracking, the modeling of corrosion inhibitors, and computational materials discovery. Christopher Taylor Ph.D. is a Senior Researcher in the Research and Innovation Group at DNV GL, and an Associate Research Professor in the Fontana Corrosion Center of The Ohio Stat