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Pearson ELT

Tys make a difference with your marketin, 

Tys make a difference with your marketin


Название:  Tys make a difference with your marketin
Издательство: Hodder Arnold
Классификация:
Бизнес и управление
Продажи и маркетинг

ISBN: 1444100262
ISBN-13(EAN): 9781444100266
ISBN: 1-444-10026-2
ISBN-13(EAN): 978-1-444-10026-6
Обложка/Формат: Paperback
Страницы: 192
Вес: 0.346 кг.
Дата издания: 26.02.2010
Серия: Teach yourself business skills
Иллюстрации: 40 line artworks
Размер: 198 x 130 x 22
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay.
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Есть на складе в Москве. Доставка в магазин в Астане 5-7 дней.
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     Старое издание
Marketing

Автор: Gabay, Jonathan
Название: Marketing
ISBN: 0340859466 ISBN-13(EAN): 9780340859469
Издательство: Hodder Arnold
Цена: 4800 T
Наличие на складе: Нет в наличии.
Описание: - Do you want to understand the fundamental principles of marketing? - Do you need to promote your business, product or organisation better? - Are you looking for more creative marketing ideas?

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Database marketing

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
Цена: 35910 T
Наличие на складе: Нет в наличии.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. The authors present a treatment of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, they cover the full spectrum of principles and topics related to database marketing.

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Critical marketing

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название: Critical marketing
ISBN: 0750680660 ISBN-13(EAN): 9780750680660
Издательство: Taylor&Francis
Цена: 19940 T
Наличие на складе: Поставка под заказ.
Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

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Strategic Marketing

Автор: Cravens David
Название: Strategic Marketing
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
Цена: 34020 T
Наличие на складе: Есть

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Цена: 9970 T
Наличие на складе: Поставка под заказ.

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Business Marketing

Автор: Dwyer
Название: Business Marketing
ISBN: 0073529907 ISBN-13(EAN): 9780073529905
Издательство: McGraw-Hill
Цена: 63940 T
Наличие на складе: Поставка под заказ.
Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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Marketing Technology as a Service: Proven Techniques that Create Value

Автор: Laurie Young and Bev Burgess
Название: Marketing Technology as a Service: Proven Techniques that Create Value
ISBN: 0470748400 ISBN-13(EAN): 9780470748404
Издательство: Wiley
Цена: 21700 T
Наличие на складе: Поставка под заказ.

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Airport Marketing

Автор: Halpern
Название: Airport Marketing
ISBN: 0415529395 ISBN-13(EAN): 9780415529396
Издательство: Taylor&Francis
Цена: 17590 T
Наличие на складе: Поставка под заказ.

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Entrepreneurial Marketing

Автор: Nijssen Ed
Название: Entrepreneurial Marketing
ISBN: 0415722217 ISBN-13(EAN): 9780415722216
Издательство: Taylor&Francis
Цена: 18770 T
Наличие на складе: Поставка под заказ.
Описание: Entrepreneurial Marketing focuses on the special challenge faced by entrepreneurial businesses: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in these classes as well as practical tools and techniques that will be useful after the exams have finished.

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Project Marketing: Beyond Competitive Bidding

Автор: Bernard Cova
Название: Project Marketing: Beyond Competitive Bidding
ISBN: 0471486647 ISBN-13(EAN): 9780471486640
Издательство: Wiley
Цена: 28150 T
Наличие на складе: Поставка под заказ.
Описание: "Project Marketing: Beyond Competitive Bidding" is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. The book pvides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. "Project Marketing: Beyond Competitive Bidding" can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.

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Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

Автор: Taylor Eric II, Riklan David
Название: Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
ISBN: 0470888415 ISBN-13(EAN): 9780470888414
Издательство: Wiley
Цена: 8210 T
Наличие на складе: Поставка под заказ.
Описание: Marketing has become more competitive and ubiquitous than ever before. In this current economic climate, entrepreneurs and small to mid-size businesses have been driven to look for alternative ways to market their products and services effectively and cost-efficiently. At the same time, the Internet has provided them the opportunity to challenge the Fortune 500s. Mastering the World of Marketing is the definitive marketing resource every business needs to survive and thrive. This desk-top, insanely value-packed, comprehensive book provides the best marketing strategies, tactics, tips, and advice from more than 50 of the top marketers in the world. There are millions of ways to go-to market. Businesses have an unlimited choice of strategies and philosophies they can implement to generate leads, create brand recognition, and capture new customers. Mastering the World of Marketing covers marketing techniques that can accommodate any organizations marketing budget, including: networking, word of mouth marketing, customer referrals, yellow page directories, television, radio, outdoor (roadside billboards), print, email marketing, internet marketing, social media marketing, public relations and advertising. Contributors include: Peter Shankman, Seth Godin, Chris Brogan, Jack Trout, Yanik Silver, Jay Abraham, Joe Calloway, Peter Lencioni, Guy Kawasaki, Dan Lok, Gary Vaynercuk, Dan Kennedy, Regis McKenna, Robert Cialdini, Joel Comm, David Meerman Scott, Jay Conrad Levinson, Mark Jeffrey, John Andrew Davis, Michael Masterson, Anne Libera, John Arnold, Peter Fisk, Sam Richter, John J. Burnett, Joel Greenblatt, Robert F. Hartley, John L. Mariotti, Chris Treadaway, Mari Smith, David A. Aaker, Philip Kotler, John Grant, Bob Burg, Larry Weber, Richard Rosen, Don Sexton, Mark Joyner, Tom Antion, Adam Richardson, Scott Stratten, Ken Evoy, Mark Victor Hansen, Lon Safko, John Jantsch, Al Reis, Joe Vitale, Michel Fortin, W. Chan Kim, Renee Mauborgne, and Alexander Chernev.

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Strategic International Marketing

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
Цена: 30790 T
Наличие на складе: Нет в наличии.

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Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Цена: 29210 T
Наличие на складе: Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

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